BCG Accountants Email Marketing

BCG Accountants - Email Marketing

The Brief

4040 Media was given the brief of creating an email campaign for BCG Accountants to convey the key points of the Annual Government Budget to their clients.  The campaign needed to look good, be easy to understand and use and follow BCG’s brand.

The Spec

4040 Media suggested that short articles be used for each key point from the budget.  We also recommended that each article link to a more in depth review of each point so their customers could read up further on the points that were of interest to them.  This way we could track clicks and interaction with the campaign.

The Outcome

The email was delivered by 4040 Media a day after the budget was announced.  The campaign was a success with BCG’s clients with 45% of recipients opening the campaign and 25% clicking to read more information on articles.

Client Testimonial

4040 Media provided our busy accountancy practice with a very professional and timely solution to our email marketing campaign needs. Not only was the service delivered on time, Matt Byrom took complete control of matters from design to delivery and his communication with my own team here made it appear to be seamless service. Well done and we will be using the service again in the future.