FX Leisure Email Marketing

FX Leisure - Email Marketing

The Brief

FX Leisure asked 4040 Media to design an email campaign to send to their customers.  The aim of the campaign was to stimulate some new business by asking their existing customers to bring a friend for a free day pass.  The email needed to show off the facilities and make it easy for their customers to download the free day pass voucher.

The Spec

We recommended the use of large images to show off FX Leisure’s fantastic facilities. We also recommended a short introductory paragraph to outline the offer and a large graphic for users to click to download the voucher.

The Outcome

The campaign went well with 37% of opening recipients clicking to download the voucher.  The campaign translated into a real ROI for the club with a number of vouchers used and a number of new member sign ups.

The Email

Check out the email here:
http://email.emailspring.com/t/r/e/cjihjk/l/