FX Leisure Email Marketing

FX Leisure - Email Marketing

The Brief

FX Leisure asked 4040 Media to design an email campaign to send to their customers.  The aim of the campaign was to stimulate some new business by asking their existing customers to bring a friend for a free day pass.  The email needed to show off the facilities and make it easy for their customers to download the free day pass voucher.

The Spec

We recommended the use of large images to show off FX Leisure’s fantastic facilities. We also recommended a short introductory paragraph to outline the offer and a large graphic for users to click to download the voucher.

The Outcome

The campaign went well with 37% of opening recipients clicking to download the voucher.  The campaign translated into a real ROI for the club with a number of vouchers used and a number of new member sign ups.

The Email

Check out the email here:
http://email.emailspring.com/t/r/e/cjihjk/l/

Next Steps Nursery - Brochures

Next Steps Nursery - Brochures

The Brief

4040 Media was asked to create a new brochure design for Next Steps Nursery.  The design needed to refresh the old brochure, be personal to the setting and convey the values of the nursery.  The nurseries brand colour and logo’s were provided, otherwise 4040 Media were given a free reign to create a brochure fitting the nurseries requirements.

The Spec

4040 Media used a selection of real photographs taken at the nursery.  We wanted to use the images as large as possible as we felt they were extraordinary and really showed the values, feelings and passion the nursery had for looking after their children.  We printed the brochures on good quality 170gsm gloss stock to give a nice weighty feel.  The brochures were 16pp A5 saddle stitched to the left hand side.  The deep purple colour and excellent images really worked well.

The Outcome

Next steps nursery were extremely happy with the brochures and will be using them for the coming term.